Amazon's Future Plan of On-Line Shopping

Shopping on-line is a most viable and smart way to shop, these days. Within no time a large variety of products is available to see, to compare and to add in the cart. The giants of on-line shopping like Amazon and eBay are providing a massive facilitation to their customers. As technology is advancing with a rocket speed, so do the things and their uses are forming to a new shape. What will be the future of on-line shopping? Lets have a glance to future intentions and plans of leading on-line shopping platform.

Nowadays besides many advantages the biggest draw back of on-line shopping is to wait for your purchases. According to the latest news Amazon is going to redesign the online shopping behavior. To avail the redesigned features you have to get Amazon’s tablet, particularly developed for this purpose and a movie, which you have to stream on your Amazon’s anticipated tablet as they are going to digitize the products and buying procedures, which will entice people towards the digital products.

 "That's just what this redesign does--it puts those features front and center," David Selinger, a former Amazon manager and current chief executive of RichRelevance told Mr. Woo (reporter of The Wall Street Journal. "As shoppers migrate to smaller, more interactive screens such as tablets, making the content dynamic and personalized to each individual consumer becomes overwhelmingly important." 

Beyond creating a store that focuses on non-tactile objects, Amazon's anticipated tablet aims to make you forget you ever wanted anything but digital content. The store will work alongside the new device, writes Woo. "Customers will be able to easily purchase and view such digital content on the retailer's tablet, people familiar with the device have said." Of course other tablets, especially Apple's iPad, operate on a digital model, but Amazon's tablet in tandem with the new site will have a particularly big pull. It will also cost a mere $250, reports TechCrunch's MG Siegler, making it much more accessible to the masses than Apple's $500 iPad. As Amazon's tablet makes more people reliant on digital content, its store will conveniently be right there for those in need. 

Of course, a digital store isn't a novel idea: That's exactly how Apple's iTunes operates, but having a retail monster switch it’s focus will have a massive impact. "Amazon is the world's biggest Internet store by far, with revenue of $34 billion in 2010," explains Woo. Changing the way that many people shop will both influence buyers and sellers. Considering "Amazon is a conduit to lots of content," as The Guardian's Charles Arthur points out, after an adjustment period, people will eventually change their habits. Once other retailers see that the way people shop has changed, they will follow continues Woo. "And other online stores will be watching how the new site fares because of Amazon's success in boosting sales via its Web design and product-recommendation tools."

 Amazon's redesign could flop, and as Woo explains, may require some getting used to. "Amazon's conversion rate--a statistic that indicates how many purchases there are per visitor, among other things--may drop in the first 30 to 45 days as people adjust to the new site." But the general consensus is that people will get over the change, and before you know it we will laugh at a time when we paid for "premium" shipping.

Whether the upcoming plan of Amazon flops or succeed, no doubt, that the on-line shopping is getting faster and popular and there is always some space to improve the existing systems. The innovations and ideas born virtually in minds and ultimately take a physical shape.                                                                      It is a common observation that every new idea or development take some time to establish and people accept new things a bit slowly but after all, it becomes an essential part of our lives. The biggest example is the replacement of the conventional file system, which is also called “A Paper Less Revolution” in the start of software evolution people were not ready to relinquish the manual systems, but ultimately it became a necessity.

Obviously, the future plans of digital products and digital shopping concept will affect the conventional shops. After it’s implementation and a frequent use will definitely entice people towards this new trend and it will cause a drastic fall down in the sale of physical products.